You’re right on the edge of your business’s next level, and you know a new channel of content will help push things forward — but the thought of putting more energy into the content hamster wheel crushes your soul.
You know repurposing content is an option — you’ve got a Smaug-like hoard of existing content that you know is awesome and teeming with gold, but you just don’t have the time to sift through it for the repurposable bits.
Thankfully, those aren’t your only options.
Let my team and I repurpose that hoard of content for you!
A searchable, filterable database of copy-pasteable content repurposed from your backlog of good-shit-you’ve-already-said
Your own words, reworked into a new format, and optimized for conversion/engagement
Perfect for boosting regular sales of your evergreen offers!
Expand onto a new social media platform, create an evergreen email series, or fuel engagement on your Facebook group without breaking a sweat
“Eeee I just found out that Claire Paniccia has had a spot open up for their coveted Gold Nugget Mining Service! ⛏💎
I've been a client of Claire's for 2 1/2 years on this exact service.
(I hired for it, Claire applied, has been amazing at it, and she's created a whole in-demand service around it)
In the Evergreen Email Sequence [in my program Silver Moon Sales] – this is where/how I get the content for my emails! [in Lizzy's Monday Musings and Lizzy's Thursday Thoughts]
I couldn't recommend this more highly to add into your Silver Moon Sales swirling!”
Online Business Coach
“Let's be honest – I was never going to go back through all the places I've been interviewed, taught short workshops, or delivered masterclasses on how to become a legendary public speaker.
And I knew there were some powerful ideas inside of that content that would help me stand out and share my unique take on things with my audience (current and future).
Claire's brilliant service helped me to do exactly that while also reminding even *me* of some of the smarty pants things I've said in the moment.
P.S. My squiggly brained loves how easy it is to collab with Claire in this way – she clearly gets how to streamline.”
Keynote Director
“Hey there Claire! I have been peeking at the database over the past few weeks and LOVE the captions. I've already used a couple. Thank you!!!
They're awesome! I'm doing a happy dance over here So much relief being able to just pull up the database and pick and choose what I'd like to post/email”
"A Yellowstone Life" Blogger & Summit Host
You'll send me a few pieces of source content (could be podcast interviews you've done, or recordings of office hours you've hosted, or your own solo podcast episodes, or blog posts, or past emails... you get the gist)
2. My team and I go through your source content and mine it for gold nuggets — i.e. chunks of stuff that you said from those past pieces of content, that could (with a little polishing and re-formatting) stand alone as a piece of short form content.
Then we take those gold nuggets, polish and re-format them into fully-formatted, copy-pasteable pieces of short form content, optimized for conversion (whatever you want us to promote) and/or engagement (i.e. real conversations with your people, not just likes and shallow comments), and organized in your magic searchable, filterable database.
3. At the end of 4 weeks, you get your batch of copy-pastable gold nuggets to use however you like, and you’re free from the content hamster wheel forever!
✨ 10 pieces of copy-pasteable, written, short-form content based on your own words per month
✨ Optimized for conversion and/or engagement (ie. real conversations with your people, not just likes and comments)
✨ Magic, searchable, filterable database of gold nuggets
✨ Database of source content organized by topic
✅ 3 month minimum commitment, then month to month
✨ 20 pieces of copy-pasteable, written, short-form content based on your own words per month
✨ Optimized for conversion and/or engagement (ie. real conversations with your people, not just likes and comments)
✨ Magic, searchable, filterable database of gold nuggets
✨ Database of source content organized by topic
✅ 6 month minimum commitment, then month to month
🌲 Evergreen Email Sequence
💌 Email Newsletters
👥 Your Facebook Group/Community
👍 Trying New Social Media Platforms
The database where your gold nuggets are stored really is awesome, if I do say so myself.
It's filterable by topic, CTA type, what offer it links to, and you can combine those filters based on what your goal is for a specific piece of content.
Want to get more replies or DMs based on a specific topic?
Want more clicks to a specific product?
Want to position yourself as an expert on a specific topic leading up to a launch?
I got you covered
In the 7ish years I’ve been in the online entrepreneur space working with clients’ content, I’ve seen a lot change.
Algorithms change, content trends shift, and entire platforms come and go.
But one thing that never changes?
You’ve said some good shit, and there are people out there who need to hear it.
And you’re too busy working on new exciting things to deal with repeating yourself on whatever new content format is being favored by the almighty algorithms these days.
I hate repeating myself too, so I get it.
That’s why I created Gold Nugget Mining™. Because you’ve already created transformational content – it just needs to be reworked and put in front of new people in a new way.
Credentials that make me qualified to mine your content:
Outside of mining content, I’m also a content strategist and online biz mentor for neurodivergent and spoonie entrepreneurs, and founder of the Neurodiverse Entrepreneur Summit™️.
When I’m not being a mega online business nerd, you’ll probably find me baking scones or cookies, reading fantasy, sci-fi, or non-fiction, or playing Dungeons & Dragons. Or watching puppy Reels. I watch a lot of puppy Reels 🐶