When it comes to planning your content calendar for 2021, here’s my #1 tip:
Use your plan for the year (or let’s be honest, the first quarter) as the jumping-off point when you plan your content for the year (or first quarter).
Keep reading to learn how, regardless if your business model is launch-based or evergreen.
Only using one type of content marketing is like buying a plot of dirt and saying it’s the rainforest.
The rainforest isn’t the dirt. It’s all it’s different elements and how they interact with each other to create the ecosystem.
Instead of just one type of content marketing, you need a content marketing ecosystem.
I did my research ahead of time, and earmarked the Black Friday deals this year that I think are the most heart-eyes 😍 for online business owners and solopreneurs.
The fastest way to SEO results is in taking action that moves the needle and matches where you’re at in your business.
There are 5 stages of “SEOing” that come into play at different stages in an online business’s life cycle.
And when you’re a solopreneur with limited resources wearing all the hats in your business, it’s good to know what you need to focus on for now as opposed to worrying about all the things, the wrong things, or no things at all.
There’s a lot of info out there about SEO, and most of it is either vague or confusing or both.
But it doesn’t have to be.
In this post, I explain exactly what SEO is in regular human speech (not confusing technical jargon), why you should care as an online small business owner, and I’ll also give you clear, actionable guidance on what you should really be focusing on to make SEO work for your business.
This case study highlights a huge win from my client Erica, founder and artist behind Our Back Pockets.
After making updates and tweaks I suggested to one of her blog posts, she suddenly reached the first page of Google AND got a reference from Wikipedia!
Here's how she did it.
