SEO is one of those things that everyone has an opinion about, and even between SEO pros who know what they’re talking about, those opinions
Because of the nature of SEO and how fast it evolves and changes, it can be hard to keep up with “best practices”.
Google (and the other search engine) algorithms change rapidly and dramatically. That’s a good thing, it makes the internet better, but it means that a lot of times, old content that we optimized in the past or best practices that we learned back in the day and are still using, might actually be hurting more than helping.
There’s one particular “best practice” that I see all the time when I’m optimizing old content on a client’s site, one that you should absolutely avoid.
One of the most common questions in the world about SEO is “what’s the best SEO plugin for WordPress?” And (as is so often the
Here are some of my mission-critical business tools for energy management as an introvert.
This is the second part of a series about “How to Be More Searchable (even if you invented your job title)”. Check out the first
Whether you’re trying to get found on Google or on Instagram, being searchable is important.
Here’s the thing: making yourself “searchable” isn’t *just* about choosing the right words.
Or rather, the “right” words are almost always not the ones you think they’d be.
This is especially true for those of us online entrepreneurs who invented our job titles.
So how do we make ourselves more searchable if we created a job that previously didn’t exist?? (Especially when we totally depend on being found on the internet to support our businesses!) That’s what this post is all about.
