Conquer Your Content Calendar is my new offer that I'm SO excited about that's like me looking into your brain and businness and telling you exactly what to write for the next three months to achieve your specific business goals.
It combines Done-For-You and Done-With-You style service to make a custom content calendar that is custom and specific to your brand and goals.
Normally, this post would be a story about a client’s past success with the new offer I'm promoting, or a testimonial of some kind, but Conquer Your Content Calendar is new, so I don’t have one of those yet.
What I do have is a client who’s had success with me in the past with my Spark+Strategy Breakthrough Sessions, and some ideas about how this offer would play out for her.
So instead of the usual case study or testimonial, we’re gonna do a hypothetical walkthrough of this new offer with that client's business, just to show you how it works.
Meet Erica –
Her starting point before Conquer Your Content Calendar
Erica is an artist who makes stationary and pins and such celebrating queer lives. She sells her products on her e-commerce site Our Back Pockets.
She used to sell at art fairs and IRL events, but since COVID hit, she’s been pivoting to growing her online marketing and generating more sales from that.
She booked a Spark+Strategy Breakthrough Session with me, and we got clear on her message and purpose, the role she wants her content to play to her ideal customers, as well as within her business, and we outlined a big picture strategy for SEO and how to use that to grow her traffic and nurture community and sales.
(You can read more about her Breakthrough Session in this email here)
Based on the tips and feedback I gave her on our call, she made some changes to an old post to optimize it more, and within 2 weeks, that post was on the first page of Google for a huge keyword, her projected traffic went from 100 visits/month to about 1,000 visits/month, and she was a reference link on Wikipedia page for the post’s topic.
(Check out this case study email from a couple weeks ago for the details)
Before Conquer Your Content Calendar
Okay, strap in. From here, we’re getting into the hypotheticals.
At this point, hypothetical Erica is like “Oh f*ck, this is legit.”
Seeing these results, she’s trying to think about how she can use blog marketing and SEO even more to grow her audience and community in the coming months before the holiday season kicks in.
If she can grow her email list before November, she’d have a whole bunch of new people in her community to market a big Black Friday push.
She also wants to launch a new line of products celebrating all the different queer labels, identities, and flags that don’t get as much attention. (this is hypothetical, I just made this up, but also… I’d love this, personally)
But her days are busy with the day-to-day of running her business and life, like creating art, packing orders, interacting on Instagram, and living life with her lovely wife and two cats (work-life balance is important!).
Sitting down and planning out a blog content calendar for the months leading up to November is daunting, and she has no idea where to start.
So hypothetical Erica hears about the Conquer Your Content Calendar pop-up offer and realizes it might be just the ticket for everything that’s blocking her from blogging strategically.
She decides to book her spot.
Let's do a walkthrough of the whole Conquer Your Content Calendar process
She grabs her spot and books her Brainstorming Session for Monday in a couple weeks. Then she books the Planning Session to happen the Friday of the same week.
First step: The Brainstorming Session
On the Brainstorming Call, we talk about her specific goals for the next three months (launching the new product line and growing her email list), and the message and impact she wants her brand and new product line to be having in the world.
For hypothetical Erica’s goals, and everything I’ve learned about her brand, message, and impact, here’s what my content marketing overall strategy suggestions would be:
- Create SEOtastic blog posts (specifically created for the purpose of SEO) that fit her brand ethos and message, with heavy (but tasteful) promotion of email list opt-ins embedded in the posts (like the post she optimized in this case study)
- Create a series of blog posts about the different queer identities she plans to create products for, and make sure the subjects of the posts speak to those people directly about their feelings and experiences around being underrepresented or misrepresented (the pain point that her product line will be solving)
- Leading up to the new product line launch, create a couple of posts about the importance of objects in creating community and identity (one of the core philosophies of her brand). Even if this is something you’ve written about before, publish a new post about it, perhaps with a new angle or highlighting the specific problem the new product line solves.
- Now that you’ve highlighted the pain point and helped the reader feel seen in their struggles, and after the new product line has launched, also create posts that nurture those readers (and their allies) through the subsequent phases of the buyer’s journey, towards the products. Continue doing this after launch.
- Always include at least one email opt-in box in every blog post.
With these strategy points in mind, Erica and I would brainstorm various blog post ideas to tick all these boxes.
She’d be bringing her expertise around her niche and her message and ethos in her brand, and I’d be bringing my content marketing and SEO brain, and we’d put them together to brainstorm a whole heap of post ideas.
Then Erica can close Zoom and go back to everything she already does in her day-to-day business life.
Second step: I create the content calendar
Meanwhile, I’ll take that heap of post ideas and sift through it with a fine tooth comb. I’ll do SEO research, competition research, and industry research. I’ll filter it all through my content marketing brain and knowledge of her brand and goals and everything we talked about on the call.And I’ll turn that heap of unorganized and unverified ideas into a clear, strategic content calendar for her to follow for the next three months.I’ll make sure she has everything she needs when she sits down to write (and nothing more, because f*ck info-overwhelm), all right there in the content calendar, like notes about:
- suggested headlines
- suggested URLs
- subtopics and points to make sure she includes or addresses
- specific CTAs to include
- what strategic role it will play
- and more
Third step: The Planning Session
Then that Friday, we’ll get on the Planning Session for a quick call to go over the content calendar together.
We’ll walk through how to use it, make any quick tweaks that Erica thinks might be needed, and answer any specific questions she might have about how to execute this amazing new content.
And that's how it works!
After Conquer Your Content Calendar, whenever hypothetical Erica sits down to write a blog post to market her business, she doesn’t have to stress about “is this a topic people will care about?” or “should I mention my opt-in or this product? Or both? Or none?!” or even “ugh is this a huge waste of time?!?! I don’t even know!!!”.
Now, all she has to do is open her content calendar, see what’s next, check the notes, and write 😃
Sounds like bliss, right?? I think so too!
That's how Conquer Your Content Calendar would play out for Erica's business.
And even though this is a new package, I've gone through other versions of this process with clients in the past, and it works.
It's not just for Erica. It can work for your business too.
Learn more about Conquer Your Content Calendar here
If you’re not sure this is the right fit for you, shoot me an email or DM me on Instagram and let’s talk through it! I’m happy to answer any questions you have 😊 I’m SO excited about this offer and could talk about it ALL DAY!