You're doing all the things people tell you to do to get your audience to engage with you — CTAs to hit reply at the end of newsletters and social posts, asking specific questions of what they want to hear from you about, link-click polls, everything!
It can be suuuuper discouraging to be putting all this work into your content, week after week, and never (or rarely) hear back from your people.
Plus, when mentors and coaches are saying “Ask your people what they want!” and “Build what your people are asking you for!” and “Create content based on your audience’s questions!”…
Sometimes you just want to yell “Bitch, I’d love to!” (using “bitch” affectionately, of course)
Imagine having a bottomless well of fresh content and offer ideas that you know for-actual-sure that your audience is craving.
Or having regular access to your audience’s needs and desires, in their own words, straight from the horse’s mouth to use in your copy and content (no voice-of-customer research needed).
Or even having a collection of your audience piping hot with know-like-trust, ready to buy pretty much anything you create for them as soon as you launch it.
That’s totally possible for you. And how do I know?
Because those are real things that happened for me when I started hosting coworking sessions for my community.
When I first started hosting free weekly coworking sessions for my audience, it wasn’t for any strategic reason. It was a few months into lockdown in 2020, and I desperately needed some community and accountability.
But it ended up being the best strategic decision possible for my business at the time.
I was in the middle of pivoting away from SEO and towards content marketing strategy.
I was testing new offers and messaging and feeling out what exactly it was that my target audience needed and wanted that I could provide and solve.
But I had such a teeeeny tiny audience that it was hard to get any input or feedback on what I was testing!
In other words, my business was a bit of a hot mess express.
But then I started hosting free coworking for my audience every week.
Eventually, there was a regular cohort of people who came to almost every session!
Regulars who…
😍 asked me questions during the “office hours” breaks
😍 who were eager to hear about my new frameworks
😍 who I could tell about my new offer ideas as I had them (and based on their reactions, could pivot before even launching them!)
😍 and whenever I launched a new test offer, my coworking regulars were always the first to snatch up whatever spots were open
😍 Plus, we even watched the Biden/Harris Inauguration together during a coworking session! Talk about bonding!
Coworking became the juicy, high-touch, individualized method of nurturing relationships with the people in my audience. It's what finally pushed my barely-scraping-by business to actually making $2-3k/mo almost every month (which was mind-blowing for me at the time!)
Coworking was a game-changer for me when I desperately needed to connect with and hear from my audience in order to reach my goals, and it can do this for you too.
Hosting coworking is a fantastic way to build a deep relationship with your audience, because you have the option to literally have actual conversations with them, not just send email newsletters “at” them
When your attendees ask you questions about whatever your expertise is, they’re handing you content and offer ideas on a silver platter! You get direct insight into what they want/need help with
It’s a great option for regular “relationship-building content” if you don’t enjoy writing and prefer actual conversations/small group discussions
By creating a space that you are holding for them, about whatever your niche is, you’re automatically positioning yourself (in a very powerful way) as an expert in that topic
You’re building a collective of superfans who are piping hot leads for whatever you launch next — for a lot of them, it’ll be a no brainer, because they know, like, and trust you so much!
You’ll learn all the decisions you need to make to craft a coworking space that works for you AND your audience on a logistical and energetic level and is strategically designed to build meaningful relationships.
But even more importantly, you’ll learn exactly how to structure and position your coworking sessions to strategically fit into your business ecosystem and creates tangible (and profitable!) business results.
Everything you need to know to use coworking as a trust-building strategy
AND everything you need to know to tackle the logistics/tech of hosting coworking too
🧁 Bite-sized video lessons (they're all under 10 mins, most under 5!), with full written notes too, if you're more of a reader-type
🎧 Private podcast of the course, if listening is more your learning style
💨 No fluff! You could go through the whole course in a day
📒 Workbook and checklist to help you take action and get your coworking off the ground
🎬 Scripts on scripts on scripts! For what to say to get people talking, for what to DM people to invite them, for how to hold boundaries when people ask for too much
🧰 Tech tutorials and copy swipes for inspiration
🙋♀️ A growing Q&A Library of questions from past students
Lifetime access to the course for as long as it exists, and access to any future updates to the content
💌 An invitation to my student-only Facebook Group, the Chaos Gremlin Water Cooler!
👋 Heyo! I'm Claire Paniccia (she/they).
I’m a business coach for online entrepreneurs who don't fit the mold. I’m all about helping you build your business in a way that works for YOU (while still making you money), especially if the “usual” advice just doesn't work for you (for whatever reason!)
I hosted free weekly coworking for a year and a half, and it led to my first ever time being “booked out”, even though I had a super small audience.
Now, I’ve bottled up everything I know about hosting coworking in this in-depth course so you too can build juicy, high-trust relationships with the people in your audience.
Transparency note: The rest of these are from students of other workshops/courses
Join Coworking 101 and discover everything you need to use coworking to nurture meaningful (and profitable) relationships with your small audience.
You’re tired of sending out newsletters and never getting replies – you want to be having conversations with your people, not speaking into a void!
You have a small audience, and you know your offers are just what they need – if only you could build enough know-like-trust with them (and newsletters just aren’t cutting it)
You want to hear directly from your audience! Their problems, their feedback, their questions, all of it!
You have an online business (this probably wouldn’t work as well for brick and mortar businesses)
You’re *relatively* comfortable with tech (you don’t have to be a whiz, but you can find your way around making your different services talk to each other, for example)
You have the bandwidth to hold semi-regular space for others (this strategy is super effective and will pay off, but it is an energetic and time investment)
You want to build a deep, meaningful relationship with your audience, not just be broadcasting your content at them all the time, and you want to sell your offers that way
Your business isn’t a personal brand in some capacity and/or doesn’t really have room for your personality (eg. if your work is super corporate-y). Nothing against that style of business, it’s just how I teach and what I teach won’t really work for you.
You have crippling social anxiety – with this strategy, you’ll need to be able to nudge conversations along when others aren’t taking the lead, so if that’s not something you’re comfortable doing, this might not be the strategy for you.
I have social anxiety, but it’s the kind that makes me a bit of a performer, so I can get by, so I’ll leave it up to your self-awareness.
You’re a general life coach – I’ve got nothing against life coaches, but I gotta be totally honest with you: if there’s not a lot of “doing” in the thing that you help clients with, this strategy might not work for your business as well. It could still work, but it would need some significant tweaks, and I haven’t done that myself, so I’m not able to offer guidance on how to tweak it in that way.
You’re not willing to “give it away for free” – a core component of what makes this strategy work is the free office hours component of the coworking. If you’re not willing to have conversations offering people support in your area of expertise for free, this won’t work for you. (We do talk about how to handle the boundaries of scope, so I’m not expecting you to give it ALL away for free)
You’re looking for tech tutorials, and nothing else – I’ll give you some tech suggestions based on my experience, and there's a couple of tech tutorials based on those tools, but this course is mostly focused on the strategic element of hosting coworking.
You’re offended by swear words. I swear like a sailor, so you probably wouldn’t enjoy learning from me.
Join Coworking 101 and discover everything you need to use coworking to nurture meaningful (and profitable) relationships with your small audience.
I can honestly say this isn’t something you can learn somewhere else. Literally no one is teaching this strategy, because it’s something I invented.
Could you figure it out on your own? Sure, of course you can! You could absolutely trial and error your way to a successful coworking community – that’s exactly what I did. But with Coworking 101, I’ve basically done all the trial and error for you, and you’re saving yourself time/effort and learning from my journey.
I ran my coworking for over a year and a half, so I had a lot of time to work out the kinks and figure out exactly what worked and what didn’t.
You could do that too… or I could just tell you exactly what I learned so you don’t have to spend that time and energy yourself.
And I don’t just teach logistical things. Some of the best bits of the course are where I talk about:
So it’s not just tech tutorials, and it’s not even just overall strategy. I go suuuuper in-depth on the nitty gritty of how to nurture this community and get the most out of it from a strategic level.
Absofreakinlutely! That’s exactly what this strategy works best for!
I only had a couple hundred email subscribers and about 1k of not-engaged-or-ideal Instagram followers when I started my coworking community.
I know the frustration of desperately wanting to hear from your people in replies or comments and it just feeling like shouting into a void – it’s the worst.
The strategy I teach in Coworking 101 is my answer to that feeling! It’s a way to finally hear from your audience even if it’s super small and not replying to your emails.
I think as long as you know (roughly) what your niche is, and (roughly) who your target audience is, this strategy could work for you.
Learning more in depth about your audience is a huge part of what makes this strategy so magical.
I was in the middle of a pivot when I started hosting coworking, and the conversations I was able to have during the sessions were critical in helping me hone in on what my people struggled with, what their priorities were, and how they were thinking about those things. Without that knowledge, I wouldn’t have been able to hone in on what became my (super successful) signature service at the time.
You do you! I think this could be a super great addition to your content ecosystem
BUT I will just let you know up front that this strategy as I’m teaching it doesn't really scale well. It’s perfect for when your audience is small and you have the time and bandwidth to invest in connecting with people in a 1:1ish way, but at a certain point this strategy offers less bang per energetic/time buck with a bigger audience.
I actually experimented with offering this style of coworking in early 2024. I wanted to see how it worked/felt with a significantly bigger audience and a more courses-based business model. For me, I decided it wasn't the best way to spend my energy or time.
There are lots of other ways you could incorporate coworking into your business that might work well for you that aren’t free, and like 80% of what I’m talking about in this training will still be helpful for those types of coworking. But that’s not the primary angle that I’m teaching, just as a heads up.
The course content itself will take around 90ish minutes in total, so you can get through the whole course in an afternoon if you want to.
And in terms of implementing, it shouldn’t take more than an hour or two to get the tech set up to host your coworking, and then it’s off to the races!
No. This was a live workshop that I hosted in May 2023, but I have since chopped up the recording of that training and created a full course out of it.
The course is broken up into short video lessons ranging from 2-10 minutes. All the videos have clean subtitles and playback speed control, as well as a detailed written version of the lesson.
There's also a private podcast version of the course content, as well as the slides available for download.
If you're interested in the course and need an accommodation other than what I've listed here, please don't hesitate to email me at claire[@]clairepaniccia.com and I'll do everything I can to make it happen for you.
More accessible for one is more accessible for all!
If you really truly feel you haven’t learned anything new, you can shoot me an email at claire[@]clairepaniccia.com to let me know within 14 days of signing up, and I’ll refund you the full amount, no questions asked. More details in the Terms of Use
Great! Shoot me an email at claire[@]clairepaniccia.com and let’s chat!