You know better than anyone how necessary it is to create and publish content on a regular basis.
Heck, you're already doing it with your awesome podcast/blog/email list/weekly lives/[fill-in-the-blank wherever you're already showing up with ease and regularity]!
But the idea of creating even more original content for all the other places you feel like you need to be publishing??? 
Hard pass.
Content repurposing has floated across your mind (or been suggested to you) as a solution, but…
figuring out how to do it (and do it well) just feels like another thing to add to your never-ending to-do list
you're open to it, but you're afraid of sounding repetitive
you're worried that doing it well will be super time-consuming (and that's a deal breaker for you)
I've been repurposing content for clients for years — I know how time consuming and energy intensive content repurposing can be.
But it doesn't have to be that way.
When you're doing your own content repurposing, it's important to cut down the time and energy costs as much as possible.
Sometimes, the most obvious form of content repurposing isn't the most energy/time efficient.
And sometimes, it's just about having someone tell you exactly what to copy-paste where and what to add to round it out so you can get on with your day.
A 30 min course to help you save yourself time and energy AND get more bang from the content you’ve already created by repurposing your content (beyond just copy-paste)
Here’s everything we cover inside:
♻️ Why content repurposing is a good idea
♻️ Different ways you can repurpose content ranging from low energy cost to high energy cost (rated from 🥄 to 🥄🥄🥄)
♻️ A detailed breakdown of how to repurpose different sections of long-form content (like a blog post) into shorter form content (like social media posts)
♻️ How to repurpose from non-text forms of content into other non-text forms of content
♻️ Ideas for repurposing from written to video and vice versa
♻️ Ideas for creating new content out of existing content
♻️ How to add content repurposing to your strategy without burning yourself out and overcomplicating it
In case we haven't met yet, hi! I help neurodivergent, spoonie, and creative rebel online entrepreneurs like you build your business in a way that works for YOU. I believe that you can still have a successful business even if you do things differently from the “usual” advice – that's a hill I'll die on.
And that includes respecting your energy levels (I don't know about you, but mine are limited AF!)
Content marketing is already a massive energetic undertaking.
So I propose simultaneously
I won't lie. Content repurposing can be a big task (there's a reason people pay me to do it for them).
But it doesn't have to be.
You don't need to milk your content for all it's worth. You just need a handful of content repurposing strategies in your back pocket that
And that's exactly what this course will help you do.
… and yes, I do mean THAT Gold Nugget Miner, the one who repurposes content for Elizabeth Goddard to create the Lizzy's Monday Musings/Thursday Thoughts series.
Everything you need to start repurposing your content (beyond copy-paste) without burning yourself out in the process
30ish minute video training
🎧 private podcast of the training
Examples of creative content repurposing in the wild
Slides and transcript
Links to helpful resources
Lifetime access (including any future updates)
Save $25 (50% off!) when you join us in the next 30 minutes
⚠️ VALUES REQUIREMENT:
Black lives matter; all love deserves equal protection and rights by the law; trans women are women and trans men are men and all genders beyond the binary (including mine) are valid and beautiful; COVID is real; and Trump is a dog turd in cosplay as a human.
Those who disagree with any of the above, and those unwilling to engage in the personal work of unlearning internalized white supremacy and cis-hetero patriarchy, need not apply.
My work and energy aren't for you.
[Want to learn how to be explicit with your social values in your business like this 👆 so you only attract right-fit people? 👉 Click here]
Transparency note: some of these are about other offers/courses
Absolutely! Everything I teach about content marketing is content format agnostic, so it doesn’t matter if you create written, audio, or video content – it will all still apply.
In this training, I specifically make an effort to provide ideas for how to repurpose content from and to different formats, so it should be super helpful regardless of your preferred way of creating content!
Yep, I specifically give ideas for how to repurpose longer-form content into short form mediums of all kinds, including short-form video as well as written social content, as well as ideas to repurpose from one form of short-form content into another (eg. from Reels to captions)
I’ll be honest, there’s less about how to repurpose from short-form content into long-form content. I’ve done it before, but it’s hard and energy-intensive, so I don’t recommend it as a way to save yourself energy.
It should take you about 30 minutes to work through the content inside Content Repurposing (without burning TF out) – and you have lifetime access to it all, so feel free to consume at your own pace.
The video has subtitles and playback speed control, a full transcript, and the slides. The training is also available in private podcast form, if that's more accessible for you.
If you're interested in the training and need an accommodation other than what I've listed here, please don't hesitate to email me at claire@clairepaniccia.com and I'll do everything I can to make it happen for you.
More accessible for one is more accessible for all!
If you don't feel like you learned anything new, let me know via email claire@clairepaniccia.com within one week after purchase, and I'll refund you in full.
If you'd like to request a refund for any other reason, reach out within one week after purchase and we'll work it out on a case-by-case basis.
Great! Shoot me an email at claire@clairepaniccia.com and let’s chat!
Content Repurposing (without burning TF out) is just what you need to get there.