👇👇👇👇👇
Because traditional jobs weren’t built for us.
And that’s super shitty and unfair.
But, running a business that works WITH your brain and body (instead of against it) opens up some really exciting doors…
And even in the online entrepreneur space, there are all these “gurus” promising proven methods and step-by-step roadmaps to fast-track your success.
And saying you *have* to do things xyz way in order to be successful.
So we buy their courses and sign up for their programs and throw our money at them (because if we don't invest in ourselves, we “must not want it enough”, right?)…
One week we hyperfocus on some new fandangled tactic to grow our email list. The next we’re eyeballs deep trying to be *consistent* (barf) on social media. And maybe the week after that, we try some Atomic-Pomodoro-”just-do-it”-BS to try and push through when we’re already out of spoons…
Only for these cookie-cutter strategies to just not work for us.
Or maybe they do work, but they don’t feel right and they’re not something we could energetically sustain for long.
And we end up still hustling and grinding just to pay the bills (and to pay for those courses).
So we end up becoming a worse boss to ourselves than our old boss was at our job-job 😩
Because if you’re doing business in a way that doesn’t work for you, it really feels no different than when you were working for someone else.
Still tortured. Still tired. Still unaccommodated. Still not making enough money.
I say it all the time – those “gurus” are liars.
You can still be successful even if you don’t do exactly what they say you “have to do”, or follow whatever “best practices” there are.
You CAN toss out the rulebook and run your business in a way that works for you.
That way still has to make you money.
We can only thrive when we make money (see: capitalist soup above).
[And I don’t just mean “enough” money – I said thrive, not survive. Only surviving means lots of stress and panic whenever the bills come around. That isn’t very brain-friendly.]
Build the business of your dreams, that’s easy and fun for you to run, and doesn’t burn you out or fill you with guilt/dread/shame
Unmask and celebrate your beautiful brain and its unique flavor of awesome
Toss out the rulebook and build routines that bend with your brain – not break it
Offer products and services that are designed in a way that you actually LOVE delivering… even if that means it’s different than how you’re “supposed” to do it
Earn what you desire without the hustle. So you can finally have more of that elusive ‘freedom’ those gurus are always talking about.
I'm a business coach for online entrepreneurs with brains that work a little differently.
I’m AuDHD (autistic+ADHD), with anxiety and chronic depression, as well as wildly fluctuating and unpredictable energy levels (#spoonielife). Aka I’m neurodivergent AF.
I’ve joked for a long time that I’m unemployable now that I’ve been self-employed for 9 years…
But the truth is, traditional work environments were always a struggle for me.
The longest I ever held a job was 1 year – and that was only because I was so embarrassed that I hadn’t worked anywhere longer than a few months that I forced myself to stay.
The thing is, this world wasn’t built for us. Neurodivergent people are un- and under-employed at insane rates.
For a lot of us, in order to even have a shot at thriving rather than just surviving, self-employment is the only option.
But working for yourself brings its own challenges.
For years, I would beat myself up for not being productive enough, for not getting the thing done on time and in the “right” way, for not being “further along” in my business…
Eventually, I decided that if what I was “supposed to do” wasn’t working, there must be a different way to do things — a way that works for my brain and body.
Over the years, I’ve figured out (and continue to figure out!) how to do this whole entrepreneur thing in a way that actually works for me.
And I want to help you figure out your own version of that!
Now, there’s no “neurodivergent business roadmap” (as much as we might wish there was.)
The answer to what will work for your brain (and bottom line) is different for everyone. It’s not something I can teach you in a course or curriculum.
And do you *really* need another course anyway?
But, by unwiring some of that NT thinking, trying out different things, and sprinkling a little strategy in, it’s possible to build your business in a way that works uniquely for you and your brain, AND makes you the money you need to thrive.
(And I've got 9+ years of online entrepreneurship and a roster of ND clients to prove it.)
Making it all work for your brain, body, and wallet is the key to a brain-friendly business… and that’s what my group coaching program is all about!
And uncover what will work for you right now – so you can make the money you really want to make with more ease and less beating yourself up.
This is NOT just a course with coaching calls. There’s no curriculum, there’s no trainings you have to fidget your way through.
No neurotypical advice, no gaslight-y mindset bullshit, no “just sit down and do it.”
To make it as clear as possible: I’m never going to tell you “You should do xyz thing to be successful.”
Instead, as your coach, I’ll ask you questions, listen, offer perspective shifts and strategic ideas, and work right alongside you to create your unique brain-friendly business.
So…
If you’re doing business in a way that works for your brain, but you’re not making enough money, this is for you!
If you’re making money, but the way you’re doing it is making your brain itch, this is for you!
If what you’re doing is working well enough but you can’t figure out how to take it to the next level without burning yourself out or doing what the “gurus” say, this is for you!
You deserve to make the money you want to be making so you can thrive this year.
You deserve a business that gives you all the accommodations you need and truly works for your unique brain.
You deserve this.
(bi-weekly calls with async participation options)
to build the business that works for your unique brain – we’ll put this puzzle together piece by piece. No one-size-fits-all curriculum … just pure coaching loosely informed by a framework
(monthly)
for private, more personalized support (spanning 12 hours so you can get answers no matter your schedule or time zone.)
for community and judgment-free support from fellow neurodivergent entrepreneurs (including myself) who get it
a private podcast with bite-sized snippets of the most helpful shit I’ve said on past coaching calls (so you don’t have to sift through a bazillion replays)
(bi-weekly)
with body doubling so you can get things done even in those “can’t get myself to do anything except by brute force” times
(quarterly)
Everyone tells you business will look different as an NDer… but no one shows you real examples. I’m changing that by giving you a full week BTS of how I’m running my biz: my thought processes, my decision-making, how I’m managing my energy, and more.
[Bonus 1] Ethical Pricing in a Late-Stage Capitalist Hellscape (normally $100)
[Bonus 2] How to Build a Content Marketing Ecosystem That Protects & Fuels Your Energy (normally $150)
[Bonus 3] Semi-Automated Onboarding (normally $150)
Get 2x 1-hour sessions (scheduled at your convenience) of unrestricted access to my brain. Build a marketing ecosystem you actually enjoy, brainstorm new offers, or work through the sticky stuff/unwire unhelpful NT thinking.
(NT = neurotypical)
You can’t build systems, offers, and marketing that work for your brain (and your bank account) without a solid strategy.
BUT your business doesn’t exist in a silo.
It’s tangled up in the muck of your lived experience… where “shoulds,” shame spirals, and old stories throw some major curveballs.
Love a framework? Me too.
There are 3 strategic pieces that we’ll tweak to make your biz work for your brain AND your bottom line.
There’s no one correct brain-friendly approach to any of these pieces.
And we’ll fiddle with these dials as it makes sense for you.
Maybe we dive right into your marketing. Maybe we don’t touch it for weeks, as we figure out the ‘doing’ piece.
The point is, there’s no one-size-fits-all path here.
Together, we’ll figure out YOUR version of a brain-friendly business so you can make the money you really want to make this year.
There are soooooo many different hot takes about what your business model “should” be in the online business space.
“Courses are the ultimate passive income”
“Services are the best way to go”
“Memberships are the only true god”
(Ok, maybe not quite that last one)
And getting even more granular, there are different takes and approaches about how to best structure your offer within your business model.
Here’s my hot take: no one business model or offer structure is superior.
It’s just a matter of figuring out what works for you and your circumstances right now (yes, you can change it in the future!) to help you support yourself financially.
So Month 1 is all about evaluating your current business set-up and how it might better work for you. Together we’ll create a biz model/offer structure that:
🧠 Works with your brain/body (not against it)
💅 Suits your style
🤗 You’re excited to work in AND on each day
“The stuff that we've talked about has absolutely helped me reassess my hyper-focus on what should be, what the business should look like, how I should be doing it. I was able to like pull back from that and acknowledge the information and the data that was in front of me of what it is that people actually want.”
– Merrick M
So many of us got into this because we’re good at and passionate about what we do. NOT because we wanted to become brilliant marketers.
(And even for those of us who ARE brilliant marketers for our clients, we are the poster children for the phrase “the cobbler's kids have no shoes,” and struggle with our own marketing).
And everyone on the internet seems to have a hot take about whatever strategy/tactic/platform/trend you HAVE to use RIGHT NOW or else.
Which makes it all the more overwhelming when it comes to deciding where to spend your time and energy to market your business.
But we can puzzle together the content marketing ecosystem that strategically supports your business AND
🥳 Is actually FUN for you to create
💃 Doesn’t force you to dance on video or even post on social media (unless you want to!)
⚡️ Works with your natural energy and productivity flow
❌ Doesn’t add a whole other full-time job to your to-do list
Let me tell you about the time I threw the book Atomic Habits across the room…
The internet is overflowing with productivity porn about working smarter and optimizing your life and getting up at 3am and blah blah blah.
But none of that shit works for us spicy-brained people.
I know there’s that little voice in the back of your head that tells you you’re being lazy when you’re resting and watching TV in a dark room wrapped in a Snuggie in the middle of the day.
But I’m here to tell you you AREN’T lazy. You just need to do things in a way that works for your brain, and you just haven’t figured out what that is yet.
So this month is all about planning, productivity, and processes that:
😊 Are KIND to your nervous system
🧠 Don’t paralyze you with anxiety or restrict you from following the dopamine
🥱 Allow for rest and fatigue flares and ‘life-be-lifeing’ times
👏 Make. things. happen. for you
Together we’ll experiment with brain-friendly approaches to getting shit done that break all the rules until we find what works for YOU.
“I know it's not therapy, but it really feels like therapy for my business!”
– Jamie Lontok
Disclaimer: This is NOT real therapy. Please don’t fire your therapist.
Because as much as I hate the toxic “if you’re not making 6-figures, it’s because you don’t have the right mindset” BS…
Mindset work is important.
Especially for people like us. Who’ve internalized so much of the shame and NT thinking that society likes to push on us.
That’s why unwiring those unhelpful beliefs is a core, underlying focus of all three areas above.
It’s not about learning more coping mechanisms. And it’s definitely not the gaslighty neurotypical “just do it” advice disguised as mindset work 🙅♀️
It’s giving yourself more grace, compassion, and freedom to build what you really want and need.
4 months isn’t a long time. You may not have every. single. piece. of your business figured out by the end of the program. And things will change and evolve over time.
But my goal is for you to walk away feeling and thinking about your biz in a way that makes it possible for you to reach your $$$ goals without making you want to pull your teeth out.
This is truly a coaching group and not another “I have all the answers” thing. It’s loosely informed by the framework above, but we’ll be co-creating this space together and it will be whatever we need it to be ✨
🙅♀️ Your business isn’t an online personal brand of some sort. Nothing against other business styles, it’s just not what I know, so my coaching may not be helpful. But if you’re a online service provider, coach, course creator, membership creator, or anything like that – I got you!
🙅♀️ You’re looking for a proven, step-by-step roadmap. This is super not that. There isn’t one brain-friendly approach that works for everyone, so we’ll have to do some experimenting, testing, and tweaking until we find what works for you!
🙅♀️ You’re not really sure who you serve or what sets you apart. Yes, we’ll revisit the foundations and the structure of your business. But this is designed for business owners who’ve been around the block a few times and know their audience. That way, we can make the most of our time together.
🙅♀️ You’re offended by swear words; talk of the white supremacist, capitalist patriarchy; or gender play/queerness. I swear like a sailor, talk about the harms of the white capitalist patriarchy openly, and am genderfluid and queer AF. So you probably wouldn’t enjoy learning from me.
💃🏻 The usual business advice tends to not work for you – because neurotypical advice doesn’t work for your unique brain. And trying to apply it just leads to more overwhelm, burnout, and guilt. OR maybe it does work… temporarily, but it’s not sustainable for you.
💃🏻 You’ve been in business for a bit, but something’s not quite working. Maybe you’re doing business in a way that works for your brain, but you’re not making enough money. Maybe you’re making decent money, but the way you’re doing it is making your brain itch. OR maybe things are working well enough, but you can’t figure out how to take it to the next level without burning yourself out or doing what the “gurus” say.
💃🏻 You're open to experimenting and trying new things that other people haven't done. “Figuring out what works for you” means we have to fuck around and find out. That means you've got to be willing to try things that aren't “proven” or that other people haven't necessarily done before. It's okay to have feelings about doing those things, as long as you're willing to work through those feelings (in a healthy way) and still try anyway.
🙅♀️ Break up with the courses and the ‘experts’ telling you to ‘just do it’ or ‘this 1 method is the only proven way to do xyz’
🧠 Create a business built around your unique brain… instead of trying to work your brain around traditional business advice
🤩 Design offers so perfectly aligned with your brain that they excite you instead of filling you with dread – so you can market and deliver them with ease and joy
✅ Get shit done in a way that works for you and feels good
💰 Bring in the cash your brilliant brain deserves so you can THRIVE
“Thank you, Claire, because I don't think we could do this without really embodying being ourselves in the business. It's not something that I would have been able to do just through pure business logic or pure neurotypical business logic. It's an ND business. It's a queer business. It's a values-driven business. And it feels so good.”
– Rie Tulali
“For a long time I was trying to force something, and that didn't feel good, but I thought it was just my anxiety. But now I've gotten to a point where I trust my gut a lot more now.”
– Avery Strangstalien
“I was able to rake through a lot of the stuckness I've been feeling. The momentum is really good. I've gotten in touch with what I want my business to be like overall and what I want it to be known for.”
– Erika Barrington
“My business is happy that I'm putting my effort in the right places, and I've gotten out of my head about people not liking me.”
– Sarah Bowser
Before you get any further, let’s make sure we’re on the same page.
Black lives matter; all love is love and deserves to be celebrated and protected; trans women are women and trans men are men and all genders beyond the binary (including mine) are valid and beautiful; genocide is wrong, no matter how you spin it; and Trump is a dog turd in cosplay as a human being.
Those who disagree with any of the above, and/or those who think trans women don't belong in women's bathrooms or sports, need not enroll. My work and energy aren't for you.
Still here?
Awesome! Keep scrolling!
💖 Live Group Coaching (biweekly)
🤳 1:1 Voxer Office Hours (1x monthly)
👥 Coworking Sessions (biweekly)
🎫 Claire's Week Backstage Passes (quarterly)
💬 Private Slack Channel
🎧 Claire’s Gold Nuggies (private podcast)
💵 Bonus 1: Ethical Pricing in a Late-Stage Capitalist Hellscape (normally $100)
🌳 Bonus 2: How to Build a Content Marketing Ecosystem That Protects & Fuels Your Energy (normally $150)
⚙️ Bonus 3: Semi-Automated Onboarding (normally $150)
⭐ Limited-Time Bonus: 2x 1:1 Coaching Calls ⭐
(normally $500 each for non-BFBers. Free when you enroll by Aug 14)
Those two bonus 1:1 calls with me? Only good when you enroll ⏰ by August 14th at 11:59pm ET! ⏰
So if you want to take advantage of my brain, just join before then, k?
I'm going to be totally honest with you: this is not the program for you.
This program is really more meant for business owners who've been around the block a few times, rather than those just starting out.
The types of things you need support with are totally different from the things I'll be supporting BFBers with in this program, so I don't think it will be as helpful for you.
This isn't to exclude you or be mean or anything. I just want to make sure that you're investing your money in needle-moving, high-impact ways, and I don't think Brain-Friendly Business is going to be that for you.
I'm going to be totally upfront: it's up to you.
I'll be fully transparent and tell you that I have no experience with e-commerce, so I'd be hesitant to advise on any strategic moves in that regard, but also there are loads of things about being an online business owner that are universal, regardless of business model, and I'd definitely be able to support and coach around those things.
For example, I had a past coaching client, Rie Tulali, who runs an ecommerce business selling tea leaves. While I wasn't able to coach or advice around the products aspect of her business, I was able to support her around the private free community for tea-lovers that she runs, her email list, and confidence/mindset stuff that was coming up for her, among other things.
So as long as you're not a brand new business (see above) and you're comfortable that there may be limitations to what I'm able to coach on, I'd love to have you!
I'm going to be totally upfront: this isn't the program for you.
Selling handmade items is really its own category of business completely different from running an online business, and I have absolutely zero experience with it, so I would be no help to you at all.
I'm still on the hunt for resources that would be helpful for artists and handmade sellers trying to sell online, so I don't have anywhere to point you for the moment, but I wish you the best of luck!
Yes! You are exactly who this program is for! 🤗
Coaching calls and coworking sessions alternate every Monday at 1pm Eastern time – coaching one week, coworking the next.
If you can’t make it live, you can pre-submit your questions or anything you want my thoughts on. All calls will be recorded and time-stamped for easy viewing. And then we can continue any follow up convo about your submitted Q in the Slack community.
I’ll also have 1x a month Voxer Office Hours so you can get some 1:1 support. These office hours will span 12 hours so you can get support no matter your time zone or schedule.
If you want an idea of my coaching style to see if you think it would be a good vibe for you, check out this recording of a Hot Seat Coaching session (yes, this was recorded with consent to share 👍)
More generally, expect true coaching (meaning our calls aren’t about trainings or curriculum – just what you need at the moment.) We’re building this thing together and the framework will loosely inform our work, not direct it.
Look, I’m not here to blow smoke up your ass and tell you this will magically make running your biz “easy.”
I’m not sure that’s a thing and even after 9 years, I’m still figuring some things out.
But here’s what people have said after working with me that I think are pretty realistic outcomes for you, too:
🎉 “I trust my gut a lot more.”
🎉 “The momentum is really good. I’ve gotten in touch with what I want my business to be like overall and what I want it to be known for.”
🎉 “I’m putting my effort in the right places, and I’ve gotten out of my head about people not liking me.”
Being neurodivergent means that your brain doesn’t work the way the rest of the world’s does (or at least the way they expect it to).
That could be because you are autistic, or have ADHD, or autism, or OCD, or CPTSD, or dyslexia, or anxiety, or chronic depression, or countless other neural differences.
Or it could be that you know that your brain works differently, but you don’t know in what way exactly. That’s also totally valid here!
Abso-friggin-lutely.
I am very pro-self-diagnosis.
There are a lot of barriers to getting a diagnosis in a lot of countries, including years-long waiting lists and prohibitive costs.
Plus, a person could have safety reasons for not pursuing a diagnosis, like wanting to avoid discrimination from school admins or at work or even from family (just look at Britney Spears).
Not to mention that for a lot of neurotypes, the research (and therefore toooooo many doctors) just don’t fully know about or understand them, and therefore don’t accurately diagnose (i.e. “you can’t be autistic, you’ve been making eye contact with me” 🙄 That’s not how it works, doc.) It took me over a year to get an official ADHD diagnosis because of this very reason.
If you’ve done your research and have come to the informed and considered realization that you probably are neurodivergent even though you don’t have a diagnosis, you can absolutely self-diagnose and/or identify as neurodivergent in my book 🤗
You don’t need a doctor’s permission slip for community.
Also abso-friggin-lutely. We like to be as inclusive as we can here!
I’m not a fan of gatekeeping community based on a doctor’s permission slip.
The number of people who’ve gone undiagnosed their whole lives (especially those who weren’t raised as cisgender white boys) is astronomical. There are soooooo many of us (especially in the millennial generation) who got overlooked as kids, and now that neurodivergent TikTok is happening and more and more people are talking about their lived experiences online, more and more people are resonating with that content and then realizing that maybe that’s them too.
And maybe it’s you.
And also maybe it’s not.
And either way is totally fine.
You’re still absolutely welcome in this space, and if the stuff you’ve seen on socials has resonated for you, this stuff might too, and I think that’s pretty great 🤗
Super good question! I find that four months is the perfect length of “chrysalis time”, as I like to call it. It's the perfect amount of time to get clarity and direction on where you want things in your business to go and start taking your first steps towards that, but not quite long enough to go full butterfly.
So your business won't look radically different after 4 months, but you'll be heading in the right direction to get there 🦋
If after 4 months you still want the support you get in BFB, you can stay in as a Veteran! You'll get all the exact same things for as long as you want to stay in the container for just $200/month (the special “veteran” price)
Great! Shoot me an email at hello@clairepaniccia.com. I'm happy to answer any of your questions and/or have a more in-depth, totally no-pressure conversation and we can figure out together if this is the right investment for you right now 🤗
(payment plans available)
🙋♀️ Onboarding call 1:1 with Claire
💖 Live Group Coaching (biweekly)
🤳 1:1 Voxer Office Hours (1x monthly)
👥 Coworking Sessions (biweekly)
🎫 Claire's Week Backstage Passes (quarterly)
💬 Private Slack Channel
🎧 Claire’s Gold Nuggies (private podcast)
💵 Bonus 1: Ethical Pricing in a Late-Stage Capitalist Hellscape (normally $100)
🌳 Bonus 2: How to Build a Content Marketing Ecosystem That Protects & Fuels Your Energy (normally $150)
⚙️ Bonus 3: Semi-Automated Onboarding (normally $150)
(payment plans available)
🙋♀️ Onboarding call 1:1 with Claire
💖 Live Group Coaching (biweekly)
🤳 1:1 Voxer Office Hours (1x monthly)
💥 Monthly 1:1 calls with Claire (4x total)
👥 Coworking Sessions (biweekly)
🎫 Claire's Week Backstage Passes (quarterly)
💬 Private Slack Channel
🎧 Claire’s Gold Nuggies (private podcast)
💵 Bonus 1: Ethical Pricing in a Late-Stage Capitalist Hellscape (normally $100)
🌳 Bonus 2: How to Build a Content Marketing Ecosystem That Protects & Fuels Your Energy (normally $150)
⚙️ Bonus 3: Semi-Automated Onboarding (normally $150)
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