Masterclass Replay: The 3 Keys to Making Your Business More Brain-Friendly AND More Profitable
Want guidance and community as you make your business work for your brain so you can take things further, faster?
Enrollment is open for Brain-Friendly Business!
👇👇👇👇👇
Stop forcing your square-peg brain into round-hole business strategies. Let's make your business
brain-friendly
Brain Friendly Business is the 4 month program for ND Business Owners where we’ll build the offers, marketing, and productivity systems that finally fit your unique brain - so you can make more money, stop losing hours to overwhelm and resistance, and actually love running the business you built.
Here's the truth:
Running an online business as a neurodivergent person is ROUGH.
Let’s play a game. Put a finger down if any of these have happened to you lately:
✋ You bought all these “proven methods” that you force yourself to follow even though it feels kind of weird to you, and then it doesn't end up working for you anyway.
🤟 You’re running yourself into the ground with this launch >> burnout >> launch >> burnout cycle and it’s slowly (or quickly) killing you.
🖖 Every week you sit down to write your to-do list, end up writing a list as long as your arm because it all feels urgent and on-fire, bust your ass (or life happens and you can’t bust your ass) and it still doesn’t all get completed, and you spend the weekend beating yourself up about it, only to rinse and repeat on Monday.
✌️ Whenever you sit down to “market your business” (even though what you’re “supposed to do” seems to change from week to week), your shoulders tense up, your breath quickens, and you just can’t get yourself to “put yourself out there” (whatever that means).
☝️ Your unpredictable (or just straight up low) energy levels are starting to make it feel like you’ll never be able to reach the level of success you dream of, because you just can’t sustain the constant level of creation that you see others doing.
✊ And that’s not even to mention the procrastination rut you can’t seem to get yourself out of (“Why can’t I buckle down? What’s wrong with me?? Am I just a lazy piece of shit??” << I know you’ve thought that at some point, because I’ve definitely been there)
Got many fingers left up? Yeah, me neither.
Listen, you’re not broken. You’re not lazy. You’re not doing it wrong.
You’ve just been trying to force yourself to fit into the strategies and thinking patterns that you see around you.
And let me tell you, that is a fast road to burnout and shame (ask me how I know 👀)
But it should really be the other way around!
Instead of trying to change yourself to fit the strategies, you should be changing the strategies to fit yourself!
Here’s the thing:
There’s no proven recipe that will 100%-for-sure lead you to a successful business.
Because there are approximately 800,279,423,268,322 different ways to structure and run a successful business.
Literally any strategy or tactic or process can be successful, as long as
- The business foundations are solid
- It works for your brain
So that means that you can stop your never-ending quest to find the “right answer”. You haven’t been left out of the group chat. There isn’t an instruction manual that everyone else got but you.
Any strategy can work, we just need to figure out which ones work for your unique brain (and/or make adjustments to an existing strategy to make it work for your brain, even if it’s not the “standard” way other people are doing that strategy.)
What if you could find a way to make your biz work for your brain AND make more money, so you could:
🎉
Build the business of your dreams, that’s easy and fun for you to run, and doesn’t burn you out or fill you with guilt/dread/shame
🎭
Unmask and celebrate your beautiful brain and its unique flavor of awesome
🗑
Toss out the rulebook and build routines that bend with your brain – not break it
💖
Offer products and services that are designed in a way that you actually LOVE delivering… even if that means it’s different than how you’re “supposed” to do it
💰
Earn what you desire without the hustle. So you can finally have more of that elusive ‘freedom’ those gurus are always talking about.
Let's build a
This 4-month group coaching program is designed to help you ditch the one-size-fits-all advice and build a business that truly works for your unique brain.
Love a framework? Me too.
Here are the 4 key pillars of what we’ll work on to make your business more brain-friendly for you
Unwiring neurotypical thinking patterns
This is the most important piece of the puzzle.
It’s kinda like business therapy…
“I know it's not therapy, but it really feels like therapy for my business!”
– Jamie Lontok, language-learning coach
Disclaimer: This is NOT real therapy. Please don’t fire your therapist.
Because as much as I hate the toxic “if you’re not making 6-figures, it’s because you don’t have the right mindset” BS…
Mindset work is important.
Especially for people like us. Who’ve internalized so much of the shame and NT thinking that society likes to push on us.
That’s why unwiring those unhelpful beliefs is a core, underlying focus of everything we do in Brain-Friendly Business.
It’s not about learning more coping mechanisms. And it’s definitely not the gaslighty neurotypical “just do it” advice disguised as mindset work.
It’s giving yourself more grace, compassion, and freedom to build what you really want and need.
What you do for money
There are soooooo many different hot takes about what your business model “should” be in the online business space.
“Courses are the ultimate passive income”
“Services are the best way to go”
“Memberships are the only true god”
(Ok, maybe not quite that last one)
And getting even more granular, there are different takes and approaches about how to best structure your offer within your business model.
Here’s my hot take: no one business model or offer structure is superior.
It’s just a matter of figuring out what works for you and your circumstances right now (yes, you can change it in the future!) to help you support yourself financially.
So Month 1 is all about evaluating your current business set-up and how it might better work for you. Together we’ll create a biz model/offer structure that:
🧠 Works with your brain/body (not against it)
💅 Suits your style
🤗 You’re excited to work in AND on each day
“The stuff that we've talked about has absolutely helped me reassess my hyper-focus on what should be, what the business should look like, how I should be doing it. I was able to like pull back from that and acknowledge the information and the data that was in front of me of what it is that people actually want.”
– Merrick M, marketplace site owner
How you get people to give you money
So many of us got into this because we’re good at and passionate about what we do. NOT because we wanted to become brilliant marketers.
(And even for those of us who ARE brilliant marketers for our clients, we are the poster children for the phrase “the cobbler's kids have no shoes,” and struggle with our own marketing).
And everyone on the internet seems to have a hot take about whatever strategy/tactic/platform/trend you HAVE to use RIGHT NOW or else.
Which makes it all the more overwhelming when it comes to deciding where to spend your time and energy to market your business.
But we can puzzle together the content marketing ecosystem that strategically supports your business AND
🥳 Is actually FUN for you to create
💃 Doesn’t force you to dance on video or even post on social media (unless you want to!)
⚡️ Works with your natural energy and productivity flow
❌ Doesn’t add a whole other full-time job to your to-do list
How you get yourself to do the thing for money
Let me tell you about the time I threw the book Atomic Habits across the room…
The internet is overflowing with productivity porn about working smarter and optimizing your life and getting up at 3am and blah blah blah.
But none of that shit works for us spicy-brained people.
I know there’s that little voice in the back of your head that tells you you’re being lazy when you’re resting and watching TV in a dark room wrapped in a Snuggie in the middle of the day.
But I’m here to tell you you AREN’T lazy. You just need to do things in a way that works for your brain, and you just haven’t figured out what that is yet.
So this month is all about planning, productivity, and processes that:
😊 Are KIND to your nervous system
🧠 Don’t paralyze you with anxiety or restrict you from following the dopamine
🥱 Allow for rest and fatigue flares and ‘life-be-lifeing’ times
👏 Make. things. happen. for you
Together we’ll experiment with brain-friendly approaches to getting shit done that break all the rules until we find what works for YOU.
Inside, you'll be supported with:
🌪️
Untangle The Tornado Kickoff Call
(a 1:1 call with me to kick things off)
so we can untangle that swirl of struggles and emotions in your head and identify the biggest opportunity to make your business work better for your brain right away
Live Group Coaching
(bi-weekly calls with async participation options)
to build the business that works for your unique brain – we’ll put this puzzle together piece by piece. No one-size-fits-all curriculum … just pure coaching loosely informed by a framework
1:1 Voxer Office Hours
(monthly)
for private, more personalized support (spanning a whole week so you can get answers no matter your schedule or time zone and we can take our time with responses based on our energy levels)
Private Slack Channel
for community and judgment-free support from fellow neurodivergent entrepreneurs (including myself) who get it
Claire's Gold Nuggies
a private podcast with bite-sized snippets of the most helpful shit I’ve said on past coaching calls (so you don’t have to sift through a bazillion replays)
Butt-in-chair Coworking
(bi-weekly)
with body doubling so you can get things done even in those “can’t get myself to do anything except by brute force” times
Claire's Week Backstage Pass
(quarterly)
Everyone tells you business will look different as an NDer… but no one shows you real examples. I’m changing that by giving you a full week BTS of how I’m running my biz: my thought processes, my decision-making, how I’m managing my energy, and more.
💎
bfb exclusive Discount on
1:1 calls with Claire
(normally $500 each for non-BFBers)
Sometimes you need some 1:1 time with sensei, you know? As a BFBer, you'll be able to book 1:1 calls with me at a super discounted rate that literally no one else has access to.
🦋
a community of fellow
ND Biz Owners who get you
This isn't some huge program where you're just another head on the zoom waiting for your turn to talk. This is a small, intimate, genuinely connected community.
I'm not just saying this. The people in BFB have formed genuine connections with each other, and regularly say that what someone else said on the call unlocked something huge for them.
Lifetime access to these bonus resources
[Bonus 1] Ethical Pricing in a Late-Stage Capitalist Hellscape (normally $100)
[Bonus 2] How to Build a Content Marketing Ecosystem That Protects & Fuels Your Energy (normally $150)
[Bonus 3] Semi-Automated Onboarding (normally $150)
[Bonus 4] Chaos Gremlin Planning (normally $45)
[Bonus 5] WTF Do I Even Talk About?? (normally $70) (plus its corresponding AI Content Brainstorming Wizard, normally $27)
[Bonus 6] ➕ all my retired SEO courses ($500+ and no longer available anywhere else)
⭐ Limited-Time Bonus: 2x 1:1 Coaching Calls ⭐
(Normally $500 each for non-members. Free when you enroll by May 22)
Get 2x 1-hour sessions (scheduled at your convenience) of unrestricted access to my brain. Build a marketing ecosystem you actually enjoy, brainstorm new offers, or work through the sticky stuff/unwire unhelpful NT thinking.
⚠️ Hold Up! Values Check 👇
Before you get any further, let’s make sure we’re on the same page.
Black lives matter; all love is love and deserves to be celebrated and protected; trans women are women and trans men are men and all genders beyond the binary (including mine) are valid and beautiful; genocide is wrong, no matter how you spin it; and Trump is a dog turd in cosplay as a human being.
Those who disagree with any of the above, and/or those who think trans women don't belong in women's bathrooms or sports, need not enroll. My work and energy aren't for you.
Still here?
Awesome! Keep scrolling!
Want in?
Awesome! Here's what's next...
- Select your payment preference below and sign up.
- You’ll get an email with instant access to the private Slack channel, the private podcast, and our call calendar.
- Hop right in on our next coaching or coworking call! (it's an evergreen ongoing program, so you can join whenever you're ready!)
You'll get...
🌪️ Untangle The Tornado 1:1 Kickoff Call
💖 Live Group Coaching (biweekly)
🤳 1:1 Voxer Office Hours (1x monthly)
👥 Coworking Sessions (biweekly)
🎫 Claire's Week Backstage Passes (quarterly)
💬 Private Slack Channel
🎧 Claire’s Gold Nuggies (private podcast)
💎 BFB-exclusive Discount on 1:1 calls with Claire
💵 Bonus 1: Ethical Pricing in a Late-Stage Capitalist Hellscape (normally $100)
🌳 Bonus 2: How to Build a Content Marketing Ecosystem That Protects & Fuels Your Energy (normally $150)
⚙️ Bonus 3: Semi-Automated Onboarding (normally $150)
🦝 Bonus 4: Chaos Gremlin Planning (normally $45)
📚 Bonus 5: WTF Do I Even Talk About?? ($70)
(plus its corresponding AI Content Brainstorming Wizard, normally $27)
🔎 Bonus 6: all my retired SEO courses ($500+)
⭐ Limited-Time Bonus: 2x 1:1 Coaching Calls ⭐
(normally $500 each for non-BFBers. Free when you enroll by May 22)
✨ You can also get additional 1:1 calls with me if you want that extra individualized support ✨
Hi, I’m Claire (she/they) and I’m neurodivergent AF…
I'm a business coach for online entrepreneurs with brains that work a little differently.
I’m AuDHD (autistic+ADHD), with anxiety and chronic depression, as well as wildly fluctuating and unpredictable energy levels (#spoonielife). Aka I’m neurodivergent AF.
I’ve joked for a long time that I’m unemployable now that I’ve been self-employed for 9 years…
But the truth is, traditional work environments were always a struggle for me.
The longest I ever held a job was 1 year – and that was only because I was so embarrassed that I hadn’t worked anywhere longer than a few months that I forced myself to stay.
The thing is, this world wasn’t built for us. Neurodivergent people are un- and under-employed at insane rates.
For a lot of us, in order to even have a shot at thriving rather than just surviving, self-employment is the only option.
But working for yourself brings its own challenges.
For years, I would beat myself up for not being productive enough, for not getting the thing done on time and in the “right” way, for not being “further along” in my business…
Eventually, I decided that if what I was “supposed to do” wasn’t working, there must be a different way to do things — a way that works for my brain and body.
Over the years, I’ve figured out (and continue to figure out!) how to do this whole entrepreneur thing in a way that actually works for me.
And I want to help you figure out your own version of that!
Now, there’s no “neurodivergent business roadmap” (as much as we might wish there was.)
The answer to what will work for your brain (and bottom line) is different for everyone. It’s not something I can teach you in a course or curriculum.
And do you *really* need another course anyway?
But, by unwiring some of that NT thinking, trying out different things, and sprinkling a little strategy in, it’s possible to build your business in a way that works uniquely for you and your brain, AND makes you the money you need to thrive.
(And I've got 9+ years of online entrepreneurship and a roster of ND clients to prove it.)
Making it all work for your brain, body, and wallet is the key to a brain-friendly business… and that’s what Brain-Friendly Business is all about!
What past (and current!) BFBers are saying
“Thank you, Claire, because I don't think we could do this without really embodying being ourselves in the business. It's not something that I would have been able to do just through pure business logic or pure neurotypical business logic. It's an ND business. It's a queer business. It's a values-driven business. And it feels so good.”
– Rie Tulali, online tea shop
“For a long time I was trying to force something, and that didn't feel good, but I thought it was just my anxiety. But now I've gotten to a point where I trust my gut a lot more now.”
– Avery Strangstalien, VA
“I was able to rake through a lot of the stuckness I've been feeling. The momentum is really good. I've gotten in touch with what I want my business to be like overall and what I want it to be known for.”
– Erika Barrington, therapist
“My business is happy that I'm putting my effort in the right places, and I've gotten out of my head about people not liking me.”
– Sarah Bowser, coach
Now, I don’t want to say ‘hurry’ (because that’s ick), but…
Those two bonus 1:1 calls with me? Only good when you enroll ⏰ by May 22 at 11:59pm ET! ⏰
So if you want to take advantage of my brain, just join before then, k?
FAOHAQs (Frequently And/Or Hypothetically Asked Questions)
I just started my business (or am about to!) – is this for me?
I'm going to be totally honest with you: this is not the program for you.
This program is really more meant for business owners who've been around the block a few times, rather than those just starting out.
The types of things you need support with are totally different from the things I'll be supporting BFBers with in this program, so I don't think it will be as helpful for you.
This isn't to exclude you or be mean or anything. I just want to make sure that you're investing your money in needle-moving, high-impact ways, and I don't think Brain-Friendly Business is going to be that for you.
I sell physical products (aka ecommerce, not handmade) – is this for me?
I'm going to be totally upfront: it's up to you.
I'll be fully transparent and tell you that I have no experience with e-commerce, so I'd be hesitant to advise on any strategic moves in that regard, but also there are loads of things about being an online business owner that are universal, regardless of business model, and I'd definitely be able to support and coach around those things.
For example, I had a past coaching client, Rie Tulali, who runs an ecommerce business selling tea leaves. While I wasn't able to coach or advice around the products aspect of her business, I was able to support her around the private free community for tea-lovers that she runs, her email list, and confidence/mindset stuff that was coming up for her, among other things.
So as long as you're not a brand new business (see above) and you're comfortable that there may be limitations to what I'm able to coach on, I'd love to have you!
I'm an artist/I sell handmade items – is this for me?
I'm going to be totally upfront: this isn't the program for you.
Selling handmade items is really its own category of business completely different from running an online business, and I have absolutely zero experience with it, so I would be no help to you at all.
I'm still on the hunt for resources that would be helpful for artists and handmade sellers trying to sell online, so I don't have anywhere to point you for the moment, but I wish you the best of luck!
I'm an online course creator/service-provider/membership-owner/coach/consultant – is this for me?
Yes! You are exactly who this program is for! 🤗
When do the calls take place? What if I can’t make them?
Coaching calls and coworking sessions alternate every Monday at 1pm Eastern time – coaching one week, coworking the next.
If you can’t make it live, you can pre-submit your questions or anything you want my thoughts on. All calls will be recorded and time-stamped for easy viewing. And then we can continue any follow up convo about your submitted Q in the Slack community.
I’ll also have 1x a month Voxer Office Hours so you can get some 1:1 support. These office hours will span 12 hours so you can get support no matter your time zone or schedule.
What kind of coaching should I expect?
If you want an idea of my coaching style to see if you think it would be a good vibe for you, check out this recording of a Hot Seat Coaching session (yes, this was recorded with consent to share 👍)
More generally, expect true coaching (meaning our calls aren’t about trainings or curriculum – just what you need at the moment.) We’re building this thing together and the framework will loosely inform our work, not direct it.
What kind of results can I realistically expect from this program?
Look, I’m not here to blow smoke up your ass and tell you this will magically make running your biz “easy.”
I’m not sure that’s a thing and even after 9 years, I’m still figuring some things out.
But here’s what people have said after working with me that I think are pretty realistic outcomes for you, too:
🎉 “I trust my gut a lot more.”
🎉 “The momentum is really good. I’ve gotten in touch with what I want my business to be like overall and what I want it to be known for.”
🎉 “I’m putting my effort in the right places, and I’ve gotten out of my head about people not liking me.”
What does "neurodivergent" mean?
Being neurodivergent means that your brain doesn’t work the way the rest of the world’s does (or at least the way they expect it to).
That could be because you are autistic, or have ADHD, or autism, or OCD, or CPTSD, or dyslexia, or anxiety, or chronic depression, or countless other neural differences.
Or it could be that you know that your brain works differently, but you don’t know in what way exactly. That’s also totally valid here!
I don't have a diagnosis or anything... is this still for me?
Abso-friggin-lutely.
I am very pro-self-diagnosis.
There are a lot of barriers to getting a diagnosis in a lot of countries, including years-long waiting lists and prohibitive costs.
Plus, a person could have safety reasons for not pursuing a diagnosis, like wanting to avoid discrimination from school admins or at work or even from family (just look at Britney Spears).
Not to mention that for a lot of neurotypes, the research (and therefore toooooo many doctors) just don’t fully know about or understand them, and therefore don’t accurately diagnose (i.e. “you can’t be autistic, you’ve been making eye contact with me” 🙄 That’s not how it works, doc.) It took me over a year to get an official ADHD diagnosis because of this very reason.
If you’ve done your research and have come to the informed and considered realization that you probably are neurodivergent even though you don’t have a diagnosis, you can absolutely self-diagnose and/or identify as neurodivergent in my book 🤗
You don’t need a doctor’s permission slip for community.
I don't know if I'm neurodivergent or anything, but I really relate to the content I've seen on TikTok/IG. Is this program for me, too?
Also abso-friggin-lutely. We like to be as inclusive as we can here!
I’m not a fan of gatekeeping community based on a doctor’s permission slip.
The number of people who’ve gone undiagnosed their whole lives (especially those who weren’t raised as cisgender white boys) is astronomical. There are soooooo many of us (especially in the millennial generation) who got overlooked as kids, and now that neurodivergent TikTok is happening and more and more people are talking about their lived experiences online, more and more people are resonating with that content and then realizing that maybe that’s them too.
And maybe it’s you.
And also maybe it’s not.
And either way is totally fine.
You’re still absolutely welcome in this space, and if the stuff you’ve seen on socials has resonated for you, this stuff might too, and I think that’s pretty great 🤗
What happens after the 4 months is up?
Super good question! I find that four months is the perfect length of “chrysalis time”, as I like to call it. It's the perfect amount of time to get clarity and direction on where you want things in your business to go and start taking your first steps towards that, but not quite long enough to go full butterfly.
So your business won't look radically different after 4 months, but you'll be heading in the right direction to get there 🦋
If after 4 months you still want the support you get in BFB, you can stay in as a Veteran! You'll get all the exact same things for as long as you want to stay in the container for just $200/month (the special “veteran” price)
I have a different question / I'm still not sure this is right for me...
Great! Shoot me an email at hello@clairepaniccia.com. I'm happy to answer any of your questions and/or have a more in-depth, totally no-pressure conversation and we can figure out together if this is the right investment for you right now 🤗
Let's do this!
⭐ with Limited-Time Bonus: 2x 1:1 Coaching Calls! ⭐
Enroll in
Brain-Friendly Business!
$2,000
(payment plans available)
🙋♀️ Onboarding call 1:1 with Claire
💖 Live Group Coaching (biweekly)
🤳 1:1 Voxer Office Hours (1x monthly)
👥 Coworking Sessions (biweekly)
🎫 Claire's Week Backstage Passes (quarterly)
💬 Private Slack Channel
🎧 Claire’s Gold Nuggies (private podcast)
💵 Bonus 1: Ethical Pricing in a Late-Stage Capitalist Hellscape (normally $100)
🌳 Bonus 2: How to Build a Content Marketing Ecosystem That Protects & Fuels Your Energy (normally $150)
⚙️ Bonus 3: Semi-Automated Onboarding (normally $150)
I'm ready!
Get extra 1:1 support!
$2,500
(payment plans available)
🙋♀️ Onboarding call 1:1 with Claire
💖 Live Group Coaching (biweekly)
🤳 1:1 Voxer Office Hours (1x monthly)
💥 Monthly 1:1 calls with Claire (4x total)
👥 Coworking Sessions (biweekly)
🎫 Claire's Week Backstage Passes (quarterly)
💬 Private Slack Channel
🎧 Claire’s Gold Nuggies (private podcast)
💵 Bonus 1: Ethical Pricing in a Late-Stage Capitalist Hellscape (normally $100)
🌳 Bonus 2: How to Build a Content Marketing Ecosystem That Protects & Fuels Your Energy (normally $150)
⚙️ Bonus 3: Semi-Automated Onboarding (normally $150)
I want 1:1 support!
Enrollment for Brain-Friendly Business is closed right now
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